My Love/Hate Relationship with Social media

At one point in time, I would have told you that I was somewhat of a self proclaimed social media expert. I knew how to grow followers organically without paying for them or paying for ads. I knew how to engage with my tribe, and I looked forward to creating content for my social media platforms that would provide helpful gems to those who would come across my post in their timelines. Then a funny thing called an algorithm began to play with how those previous efforts were impacting engagement results. No matter what the effort, follower numbers began to decrease, trying to comment on x amount of profiles a day, and liking x amount of posts, including following and unfollowing to balance out followers vs, following ratios just wasn't working for me. I was posting three times a day and then a social media expert said nope just post once a day. I was told make your copy more interesting, and someone else said, wait don't forget your call to action... even though I always included one. NOTHING WORKED! I gave up. The thing I actually loved to do I absolutely hated. I decided to no longer care and hung up my self proclaimed title for good. But then I took a course on SEO and it hit me..;

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